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新西兰查理贸易有限公司办公室

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发表于 2014-8-7 21:54:56 | 显示全部楼层 |阅读模式
原名称:New Zealand office Charlie trade

设计师:Spaceworks

位置:新西兰 奥克兰

分类:办公空间

内容:实景照片

图片来源:Grant Southam

标签:办公空间实景照片Spaceworks为奥克兰的饮料公司查理贸易有限公司设计了新的办公室,这家知名饮料公司品牌制造和生产Charlie's、Phoenix 以及Juicy Lucy这些饮料品牌。奥克兰的新办公空间位于圣乔治湾大街91号的Axis大楼,这里也是新西兰的金融、销售、市场以及顾客服务的中心。Axis是一座商业大楼,这座大楼是由一间巧克力工厂改造而成的多功能商业大楼。大楼的主人Samson公司希望保留混凝土墙壁、钢架窗户、高天花板以及瓷砖地板。这些设计特征给这座大楼提供纽约式公寓风格的背景,既大胆又有趣味。

租用办公室第一层就有598平方米,大多数采用木制地板。空间内有天花板外,还有许多对着庭院的大窗户。从一些可选的商业设计师中选择Spaceworks来设计这个空间,展示其品牌质量以及商业的价值观。设计师不仅要将客户的2D品牌价值观用3D的环境展示出来,而且要使顾客明白品牌的文化。为了之后的发展,空间设计必须灵活,既要考虑所有功能空间的职员人数变化,又要考虑加入这个大家庭的新品牌。

译者:筑龙网 Jasereen

Spaceworks has designed a new office space for beverage firm Charlie's Trading Company in Auckland, New Zealand. Charlie's Trading Company Limited is a premium branded Beverage Company which manufactures and distributes beverages under the Charlie's, Phoenix and Juicy Lucy brands. Charlie's new Auckland workplace is in the Axis Building, 91 St Georges Bay Road, Parnell. It is home to the New Zealand Leadership Team; Finance, Sales, Marketing and Customer Service Functions of the business.

Axis, Parnell is an A-Grade commercial building. In converting the building from a chocolate factory to a multi-use commercial environment, the building owner – Samson Corporation – has been sympathetic to the existing materials of concrete walls, steel window joinery, high stud height and timber and tile floor finishes. These striking features provide a New York loft style backdrop to a fit-out with attitude; bold, fun and mischievous.The leased office is 598m² of level space situated on the ground floor. Most of the floor is a floating wooden floor barring a terracotta tiled boardroom (the existing floor finish from when the building was a chocolate factory). The space has high ceilings and a number of large windows facing in to a courtyard.

Charlie's engaged Spaceworks – from a selected short list of commercial designers – to develop an environment representative of its brand qualities and the values and feel of the business. Honest and real, campaigners for better things, and a sense of family. It is not only a designers responsibility to translate a client's 2D brand promise and values in to a 3D environment but to understand the people and culture driving the brand. We've had a preliminary think about what might best represent Charlie's Trading Company Limited and the business of fast moving consumer goods with a twist.The design had to be flexible for growth, in terms of headcount change in all functional areas as well as new brands coming in to the portfolio. And have a strong emphasis on optimisation of work flow, creating a positive and collaborative working environment for employees.

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