巴西圣保罗Dufry免税店

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原名称：Sao Paulo Brazil Dufry duty-free shops

位置：巴西 圣保罗

分类：专卖店

内容：实景照片

室内设计：JHP

图片来源：courtesy of Dufry Brasil

标签：专卖店实景照片为2016年奥林匹克运动会准备，于2014年巴西世界杯期间开业的Dufry免税店是JHP为Dufry集团在巴西圣保罗瓜鲁罗斯国际机场设计的商店，这家店不同于世界上任何一家旅游机场零售店。由于较高的进口税，巴西非常独特，巴西机场入境商店比离境店征收更多的商品税。结果造成了入境商店数量众多且代表各种奢侈品和商品聚集在一起的超级市场规模。

JHP高度赞美了巴西的能量与热情，结果是大量可负担的时尚芭莎覆盖了世界上最好的时装，美妆，糖果店，红酒，手表，电器产品和配件品牌。众所周知，巴西是世界上最大的眼镜购买者，所以眼镜区显得尤为重要，因此JHP特地将这个区域作为主要设计概念。

新店的设计概念融入了最新的数字媒体技术和快速支付技术，并且根据活动，产品展示，数字品牌区和咨询点被分成不同的特色空间。JHP的管理总监Steve Collis表示：“游览新的Dufry店为顾客提供了一种刺激的经历：将魅力与价格，商品和奢侈品混合在一起。我们对Dufry进行陈列展示，彻底革新巴西的旅游零售店模块。和这样一个充满热情和进取心的零售商的优秀管理团队合作，我们感觉非常的愉快。”

译者：筑龙网 蝈蝈

Opened in time for the World Cup 2014 in Brazil and in readiness for the 2016 Olympics, JHP’s stores for global duty free retailer Dufry in Terminal 2 São Paulo’s Guarulhos International Airport are unlike any others in the world of Travel Retail.

Brazil is unique in that due to very high import taxes, its airport ‘arrivals’ stores generate far more revenue than those in departures. The result is that arrival stores are vast and of almost hypermarket scale representing the ultimate meeting of luxury and commodity. A grand array of products are bought literally by the trolley-load with some the highest basket values in the world.

JHP celebrated the energy and passion of Brazil and the result is a grand affordable Bazzar housing the world’s best fashion, beauty, confectionery, fine wines, watches, electrical goods and accessory brands. The sunglasses category is particularly important as Brazilians are among the world’s greatest eyewear buyers so JHP placed it at the heart of the concept.

The new store concept incorporates the very latest in digital media technology and speedy payment technology, and features spaces for events, product demonstrations, digital branded zones, and consultation points.Steve Collis, JHP’s Managing Director stated, “A visit to the new Dufry store provides a stimulating experience that blends glamour with great prices, commodities with luxury products. We set out with Dufry to revolutionise the Brazilian travel retail sector. It was a pleasure working with the senior management team of such a passionate and ambitious retailer”.